What will you interview them about?
In order to make this method really work what you will need to do is focus in on the things that will make people care enough to pay. It is not a good idea to rely on the authority of the expert alone. You want to focus on a core problem that your niche is having and then draw up some questions you will be able to ask to the expert. You want to do this because these are the problems that will make people care to pay in order to solve them.
Where will you find these experts to interview?
Finding the experts you will interview in order to resell them on your website is not that hard. You can do a simple search online and collect a list of experts who own blogs or who have created products that you know are respected. After you do this you will create a customized email to them or contact them by phone if you want to. The goal here is to get a large number of experts and play the odds. If you stick to this there is no reason why one won’t eventually agree.
How will the interview be sold?
It is not going to be hard to sell the interview; you will have two options when it comes to this. The first thing you can do is set up a small website in order to sell the interview. The second option would be to spend some money to have a live conference call of the interview and save it for future viewing as well. Your goal with this approach will be to offer a product to go with the interview, because you will not charge for it.
Each method comes with its own pros and cons, and it is not going to be easy to get this to work if you are not prepared to market your website the way it needs to be marketed. You will need to write a good sales letter in order to convince people to buy from the site. You will also need to learn where the best places are to advertise if you want to get enough people to make it successful. There are free options of course, such as niche forums to sell your interview.
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